Are you a technically savvy AND creative marketer? Do you know what makes a good website tick and how to achieve it? If the answer is “yes” and you are seeking an opportunity where you can collaborate with a team marketing technology to diverse B2B segments, we would love to talk to you!

With primary responsibility for administering Tekscan’s website, the Web/Digital Marketing Specialist will collaborate with a team to develop, implement, and optimize web and SEO campaigns to attract visitors, improve page performance, and drive conversions.

Primary Responsibilities:

• Communicate web strategy, goals, and milestones to internal stakeholders
• Collaborate on content with Program managers & Campaign Coordinator
• Administer Tekscan Website:
  • Monitor the site to be sure that it is consistently dynamic and fresh, running smoothly, and attracting the quantity and quality of visitors we want
  • Work with marketing team to improve page performance and drive conversions on our website and our e-commerce platform
  • Update the home page regularly to ensure content is fresh and up to date
  • Troubleshoot functional issues including CMS issues and cross browser compatibility
  • Work with web development vendor to update Drupal (CMS) as needed
• Develop and execute SEO and SEM strategies to drive targeted and high quality traffic to the Tekscan site
  • Analyze and report search engine rankings and value to the company
  • Develop relevant keyword and targeting strategies to improve organic traffic to our website
• Development of visual assets
  • Collaborate with Program Managers & Campaign Coordinator to edit and format images for digital use

.Additional Responsibilities:

• Support Tekscan marketing division social media initiatives across several platforms (Facebook, YouTube, Twitter, LinkedIn, etc.)
• Work with divisional marketing to align divisional initiatives with social strategy and to seek out blog coverage by industry analysts, medical journals, etc.
• Monitor social presence and respond to social inquiries

The successful candidate will have proven experience with the following skills:

• Excellent proven written communication skills, with the ability to craft succinct and compelling content to drive action.
• Strong project management skills with the ability to multi-task and stay on target.
• Solid understanding of lead generation and marketing campaign development.
• Ability to work with a team collaboratively taking direction and input from multiple stakeholders in sales and marketing.

Experience:

• 5+ years of marketing experience
• Demonstrated ability to work in content management systems (Drupal is a plus)
• Experience with website analytics tools (Google Analytics, etc)
• Strong organizational, project management skills
• Experience with CSS & HTML
• Ability to work with a team collaboratively, taking direction and input from multiple stakeholders
• Knowledge of graphical tools (Adobe Creative Suite)
• Strong Communication skills
• Experience with PPC/Google AdWords desireable but not required

Reports to Director of Marketing

We offer a competitive salary, based on experience and skills, and an excellent benefits package. Please send resume and salary requirements to careers@tekscan.com.

Tekscan, Inc. proudly supports Affirmative Action and is an Equal Opportunity Employer committed to workforce diversity. Applicants are encouraged to confidentially self-identify when applying. Only applicants whose profiles closely match requirements will be contacted during the search.

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