Tekscan's Raul Oreste and Calspan's Mateo Gladstone were interviewed about pressure mapping technology and how it can potentially change the face of the tire industry.

Topics discussed in this conversation:

• How has the tire industry changed over recent years, and what challenges has this posed for manufacturers?
• How can robust tire analysis help manufacturers meet and overcome these challenges?
• What is the tire contact patch and why is it important to understand?
• What is pressure mapping and how can it be used in tire analysis?

Check out the full interview.